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Key Metrics in Amazon Seller Analytics:

1. Sales Performance Analytics – Track revenue & growth.

- Monitor total sales, units sold, and revenue trends over time.

- Analyze sales by product, category, and region to identify best-sellers.

- Compare organic vs. paid sales to measure marketing effectiveness.

2. Traffic & Conversion Analytics – Understand customer behavior.

- Track session counts and page views to measure product visibility.

- Monitor conversion rates (CVR) to see how well listings turn visitors into buyers.

- Analyze click-through rates (CTR) from ads and search results.

3. Advertising & PPC Analytics – Optimize ad spend.

- Measure ACoS (Advertising Cost of Sale) to determine ad efficiency.

- Track ROAS (Return on Ad Spend) to optimize ad budget allocation.

- Identify high-performing vs. low-performing keywords in Amazon Ads.

4. Inventory & Fulfillment Analytics – Avoid stockouts & overstocking.

- Monitor sell-through rate to optimize stock levels.

- Track FBA (Fulfillment by Amazon) inventory health and storage fees.

- Identify lost, damaged, or unfulfilled inventory for reimbursement claims.

5. Customer Feedback & Review Analytics – Build credibility.

- Monitor customer ratings and reviews for product insights.

- Track return reasons and refund trends to reduce negative feedback.

- Identify common customer complaints to improve product quality.

6. Profitability & Financial Analytics – Maximize earnings.

- Analyze profit margins after Amazon fees, shipping costs, and ad spend.

- Track v refunds, chargebacks, and Amazon deductions.

- Use Amazon Seller Central’s Business Reports for financial forecasting.

7. Competitor & Market Analytics – Stay ahead of the competition.

- Monitor pricing trends and competitor strategies.

- Track market demand and seasonal trends for sales forecasting.

- Analyze Buy Box win rates to optimize pricing and fulfillment strategy.

Best Tools for Amazon Seller Analytics:

- Amazon Seller Central Reports – Built-in analytics for sales, traffic, and inventory.

- Amazon Brand Analytics – Exclusive insights for Brand Registered sellers.

- Helium 10 & Jungle Scout – Advanced keyword, competitor, and profitability tracking.

- Sellics & DataHawk – AI-driven Amazon performance analysis.

Benefits of Amazon Seller Analytics:

✔ Increase Sales & Profitability – Data-driven decisions improve ROI.

✔ Optimize Marketing & PPC Campaigns – Reduce ad spend waste & boost conversions.

✔ Enhance Inventory Management – Avoid stockouts and reduce excess storage fees.

✔ Improve Customer Experience – Address issues to enhance ratings & reviews.

✔ Gain Competitive Advantage – Stay ahead with market & competitor insights.